Social Generation

We build intelligent content engines for consumer brands. That's not artificial.

We're a done-for-you service. We turn real creator footage into a steady supply of new Facebook and Instagram ads, and show you which shots to film next.

Start with the videos you have See what you get

  1. The struggle 3s

  2. The worry 3s

  3. The fix 3s

  4. The demo 6s

  5. No more mess 4s

  6. The ask 4s

Six scenes from five real creators, put together into one short story. Real creator footage from one pet brand · illustration.

Tap a scene to hear it.

Other agencies build you a hamster wheel of single-use creative. We build you an intelligent content engine.

The single-use hamster wheel

Your content engine

Real creator footage from one pet brand · illustration

A creator video becomes
Hamster wheel: One ad, then it's filed away
Content engine: Scenes that keep making new ads
Your spend over time
Hamster wheel: Every new ad means a new shoot, so costs pile up
Content engine: Every video keeps working, so each new ad costs less
How many ads you get
Hamster wheel: As many as you can afford to shoot
Content engine: More ads to test, without another shoot
How different they are
Hamster wheel: Cutdowns and caption swaps of the same ad
Content engine: Genuinely different stories, by design
When ads wear out
Hamster wheel: Back to square one: brief, shoot, edit
Content engine: The next round is already in your library
What to film next
Hamster wheel: A guess
Content engine: The shots that finish the most new stories
Where the click lands
Hamster wheel: Your store page
Content engine: A page made for the same buyer: up to 4× the conversion rate
Who's on camera
Hamster wheel: Actors, or AI avatars
Content engine: Real creators, always

What you get. Done for you.

What your brand gets from the creator footage it already has, and from every shoot after.

End single-use creative. Get far more from every creator video you've already paid for.

We cut the videos you've already run into scenes, keep the strongest, and rebuild them into new ads that each tell a different story.

See how we do it: end single-use creative
Ran once
New ad
New ad
New ad
Real creator footage from one pet brand · illustration

More ads to test, without another shoot. Genuinely different by design, not random variations.

We read your product page and your footage, then plan each new ad to differ on purpose: a different opening, a different reason to buy, a different buyer.

See how we do it: more ads to test
Same footage. Each ad planned to differ.
Real creator footage from one pet brand · illustration

Never run out of new ads to test.

We keep building new rounds from your growing library of scenes, so something fresh is always ready the moment your ads start to tire.

See how we do it: never run out of new ads
We build the next round while this one runs.
Real creator footage from one pet brand · illustration

See which shots to film next, and what each one adds.

We map the scenes your brand could film and point to the missing shots that would complete the most new stories, so you see what a shoot adds before you book it.

See how we do it: which shots to film next

Worth filming next

A vet on why bowl shape matters

Needs it
Needs it
Needs it
Film it once, and every story waiting on it has what it needs.
Real creator footage from one pet brand · illustration

Every ad comes with its own landing page. The page picks up where the ad left off, for the same buyer.

  • Up to 4× the conversion rate of a store page
  • Live in as little as 24 hours

We build every ad its own page from the same creator footage, so the story keeps going after the click. When ad prices climb, in the holiday rush or when Meta pushes costs up, that page is the lever you control. Ads aimed at one kind of buyer need a page that speaks to that buyer, and that's where Meta is going.

See how we do it: a landing page for every ad
Same scene, same story, same buyer, from the ad to the page.
Real creator footage from one pet brand · illustration

Together, they let a brand scale effectively and test efficiently.

Behind all five

How it works.

Your creative is your targeting. So every ad is built around one buyer, and its audience is read before it runs.

  1. Real creators, briefed scene by scene.
  2. Every video becomes scenes, each one labelled, in one library that grows with every shoot.
  3. Our StoryLab works out who buys, the job they need done and what moves them to buy.
  4. Our Story Engine builds a story for each buyer, from real scenes.
  5. We design, test and optimise the audience, so every ad finds the buyer it was made for.
See how it works The modular content engine
  1. One creator video
  2. Cut into scenes, each one labelled
  3. A story for each buyer, from the same scenes
  4. Each ad's audience read, and tightened
Real creator footage from one pet brand · illustration

Not artificial.

Buyers can tell when someone means it.

What moves a buyer is the small stuff: a pause, a laugh, a dog that won't sit still. An AI avatar can read a script. It can't mean a word of it.

See how we work with creators

Three of the real creators in that story.

Tap one to hear them.

Others throw darts. We design the audience.

Meta's AI reads meaning, not taste. We read every ad the same way before it runs, so every ad builds the audience it was designed for, and every test shows how well it did.

Their cycle

  1. Generate
  2. Hope
  3. Learn by gut

Ours

  1. Design the audience
  2. Test the audience
  3. Optimise the audience
See audience design

Return on ad spend, shown as multiples. Up to 60% more from ads with a tight audience.

  • Monthly revenue more than tripled.A pet brand.
  • Cost per trial down nearly 60%, to single digits.A wellness brand, at 22× return on ad spend.
  • Zero to a seven-figure run rate in 90 days.A new consumer brand.

Three ways to start.

Pick whichever fits where your brand is today. Each one feeds the next, and we do the work.

  1. Bring your old videos back to life.

    The quickest place to start

    We rebuild the creator videos you've already run into new ads. What you thought was dead, we turn around.

    How it starts5 to 10 of your videos. We give you a taste of what they can become.

  2. Build a content engine from scratch.

    We recruit real creators and draw your story map: the scenes, angles and tone your brand could film, narrowed to the shots that would complete the most new stories, so those get filmed first.

    How it startsA conversation about your product and the people who buy it.

  3. Run your growth on the engine.

    We run your Facebook and Instagram ads from the engine, read what's working, and build the next round from what we learn.

    How it startsA conversation about where your ads are today.

Start with the videos you already have.

Leave your work email and we'll show you how to send us 5 to 10 of them. No videos yet? We'll start with a conversation.

Please enter a valid work email, like [email protected].

Thanks — we'll be in touch.

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