A done-for-you service for consumer brands that advertise on Facebook and Instagram.
Real creators.
Not artificial.
For creator-partnerships leads who find and brief every creator by hand. We recruit real creators for your brand and brief them scene by scene, so the searching and briefing are off your plate.
Three real creators. Tap one to hear them.
Who it's for.
Creator-partnerships leads at consumer brands.
You find, brief and keep track of the creators behind your ads.
You need more real people on camera than you have time to find and brief.
The job.
Get real people on camera, filming the scenes your ads need, without finding and briefing every creator yourself.
What good looks like:
- Every creator gets a brief that names the scenes to film.
- Real people on camera, never AI avatars.
- A clear record of which videos each creator agreed can be used in ads.
What's in the way
Every creator is its own project.
Each one has to be found, briefed and kept track of, one at a time.
- Finding creators who suit the brand means searching and messaging, one by one.
- Briefs ask for a finished ad, so each creator's best moments end up inside one video.
- What each creator agreed you can use in ads ends up spread across emails and messages.
What you get.
- Real people on camera, speaking in their own voices.
- Creators recruited for you, so you're not searching one by one.
- A scene-by-scene brief for every creator.
- A record of which videos each creator agreed can be used in ads.
Real people, briefed for the scenes your ads need.
How we work with creators.
- We recruit the creators: real people, on camera, in their own voices.
- We brief them scene by scene. Each brief asks for short scenes, like the struggle, the fix or the demo, not a finished ad.
- We track which videos each creator agreed can be used in ads.
- We cut what they film into scenes and label what each scene does.
The struggle 3s
The worry 3s
The fix 3s
The demo 6s
The proof 4s
The ask 4s
Short scenes like these are what a scene-by-scene brief asks for. Real creator footage from one pet brand · illustration.
Tap a scene to hear it.
Why it's different.
- Real creators only. No AI avatars, nothing generated on camera.
- Briefed by the scene, not by the ad, so a creator's best moments don't end up locked inside one video.
- Each video's agreed use is tracked, so it's clear what can go into an ad.
What moves a buyer is the small stuff: a pause, a laugh, a dog that won't sit still. An AI avatar can read a script. It can't mean a word of it.
What brands usually do instead: find and brief each creator by hand, ask every creator for a finished ad, or try AI avatar ads.
When it fits.
- You're starting to work with creators and need real people on camera.
- You already work with creators, but each one delivers a single finished video.
- Keeping track of what each creator agreed to has become a job of its own.
- You've been offered AI avatar ads and want real people instead.
The proof.
Every creator's footage feeds up to 3× as many stories.
- Every face and voice is a real creator: six scenes from five different creators in one pet brand's videos, in one short story.
Questions.
- Is any of it AI-generated?
- No AI faces or voices. Every face and voice is a real person from your footage. Software, including AI, helps us find the scenes, put them in order and draft the words around them.
- Who keeps track of what each creator agreed to?
- We do. We track which videos each creator agreed can be used in ads.
- What can we use the videos for?
- Whatever each creator agreed to. We settle what can be used, and how, with you before we start.
- Can we include creators we already work with?
- Yes. Their past videos go in alongside the new ones, and we track what each creator agreed can be used in ads.
When it's not the right fit.
- You want AI avatar ads.
- You only want one polished brand film.
- You already have plenty of creator videos and want more ads from them first. Then the place to start is the videos you have.
First step · Build a content engine from scratch
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