A done-for-you service for consumer brands that advertise on Facebook and Instagram.

See which shots to film next, and what each one adds.

For founders planning their next shoot. We map the scenes your brand could film and point to the missing shots that would complete the most new stories, so you see what a shoot adds before you book it.

Start with a conversation

Real creator footage from one pet brand · illustration

Who it's for.

Founders of consumer brands.

You have a few creator videos, or none yet.

You're planning the next shoot and deciding what goes on the shot list.

The job.

Spend the next shoot on the few shots that add the most, and decide which ones before you book it.

What good looks like:

A short shot list, in order of what each shot adds.
Each shot tied to the new stories it would complete.
A shoot that fills the gaps in your story map, instead of repeating what you have.

What's in the way

Most shot lists are a guess.

A brand books a shoot, films what seems right, and only finds out afterwards what it adds.

Shot lists are written from gut feel, not from what your ads are missing.
There's no map of what's been filmed and what's still missing.
You can't see what a shot adds to your ads until after it's filmed.

???

The next shoot's shot list. What each shot adds is a guess. Illustration.

What you get.

Your story map: the scenes your brand could film, with the angles and the tone, marked filmed or still missing.
A short list of the shots worth filming next, in order of what each one adds.
For each shot, the new stories it would complete.

You see what a shoot adds before you book it.

How we make it happen.

We read your product page to work out who buys it and why.
We look at what you've already filmed, if anything, and label what each scene does.
We draw your story map: the scenes your brand could film, with the ones you already have filled in.
We find the missing shots that would complete the most new stories, and list them in order of what each one adds.
The shots at the top of that list get filmed first.

Why it's different.

Ranked, not guessed. Each shot is chosen for the stories it would complete, not picked by gut feel.
Fills gaps, not repeats. Your story map shows what's already filmed, so a shoot doesn't repeat it.

What founders usually do instead: write the shot list from gut feel, film whatever the creator suggests, or copy what other brands are running.

When it fits.

You're launching a new product or a new brand.
You're about to book a shoot and want to see what it adds first.

The proof.

Up to 3× as many stories from every shot you film.

Every shot list starts from the buyer our read points to, and ads aimed at that buyer return up to 60% more on ad spend.
The footage on this page is real: six scenes from five different creators.

Questions.

Isn't a shot list always a guess?: Not ours. Every shot is ranked by the new stories it would complete, and the top of the list gets filmed first.
We have no footage yet. Can we still start?: Yes. Your story map starts empty, and we begin with the scenes the most stories would need.
Does this mean a bigger shoot?: No. A sharper one: a short list of the shots that add the most, filmed first.
Is any of it AI-generated?: No AI faces or voices. Every face and voice is a real person from your footage. Software, including AI, helps us find the scenes, put them in order and draft the words around them.

When it's not the right fit.

You already have plenty of creator videos you haven't reused. Then the place to start is the videos you already have.
You only want one polished brand film.

First step · Build a content engine from scratch

Start with a conversation.

About your product and the people who buy it, before anything is filmed. Leave your work email and we'll show you how it works.