A done-for-you service for consumer brands that advertise on Facebook and Instagram.
End single-use creative. Get far more from every creator video you've already paid for.
For heads of growth sitting on creator videos that ran once. We turn the scenes inside them into new ads, so the money you spent on creators keeps working.
Who it's for.
Heads of growth at consumer brands.
You've paid creators for videos. Most ran as one ad and were filed away.
The job.
Turn every creator video you've already paid for into many new ads.
What good looks like:
- New ads from old footage, each telling a different story.
- Your creator spend keeps working long after the first ad.
What's in the way
Most creator videos get used once.
A brand pays for a video, runs it as one ad, and files it away.
- Recutting by hand is slow, so it rarely happens.
- When the ad wears out, what you paid for the video stops working too.
- Nobody has time to watch every video and find the good scenes.
What you get.
- New ads built from scenes in the videos you've already run.
- The best moments from different videos and creators, in the same ad.
- Your footage working in up to 3× as many stories.
There's more in what you already have than you think.
How we make it happen.
- You send us 5 to 10 of your videos.
- We cut each one into scenes and label what each scene does: the struggle, the worry, the fix, the demo, the proof, the ask.
- We read your product page to work out who buys it and why.
- We put the strongest scenes together into new stories, mixing scenes across videos and creators, each one aimed at a buyer.
- You see what your videos can become.
The struggle 3s
The worry 3s
The fix 3s
The demo 6s
The proof 4s
The ask 4s
Each scene labelled by what it does. Real creator footage from one pet brand · illustration.
Tap a scene to hear it.
Why it's different.
- Not a re-edit of one video. We take whole videos apart and mix scenes across creators.
- Every video gets a second look. We go through each one you send and keep the strongest scenes.
What brands usually do instead: book another shoot, or ask an editor for cutdowns of one video.
When it fits.
- You have past creator videos that each ran once.
- You want more back from what you've already spent on creators.
The proof.
Up to 3× as many stories from the same footage.
- Each rebuilt video goes after the buyer it speaks to best, and ads aimed that way return up to 60% more on ad spend.
- Six scenes from five real creators' videos, rebuilt into one short story.
Questions.
- Our videos are old, and buyers have seen them. Are they still worth anything?
- Yes. What you thought was dead, we turn around. A strong scene stays strong after the ad it was in wears out, and in a new ad it's part of a different story.
- What if we only have a few videos?
- Start with what you have. A handful of videos holds more scenes than you'd think, and we'll show you what yours can become.
- Is any of it AI-generated?
- No AI faces or voices. Every face and voice is a real person from your footage. Software, including AI, helps us find the scenes, put them in order and draft the words around them.
- Can we use our creators' videos this way?
- Yes, within what you agreed with each creator. We confirm with you what we can use, and how, before we start.
When it's not the right fit.
- You have no creator or customer video yet. Then the place to start is a story map of what to film.
- You only want one polished brand film.
First step · Bring your old videos back to life
Start with 5 to 10 of your videos.
The quickest place to start. Leave your work email and we'll show you how to send them. We'll give you a taste of what they can become.