A done-for-you service for consumer brands that advertise on Facebook and Instagram.
Never run out of new ads to test.
For creative leads tired of the scramble when good ads wear out. We build the next round of ads while the current one runs, so there's something fresh to test when an ad starts to tire.
Who it's for.
Creative leads at consumer brands.
You own what goes live on Facebook and Instagram, and you keep watching good ads wear out.
You're always one tired ad away from a scramble.
The job.
Keep fresh ads coming, round after round, so a new one is ready before the old one wears out.
What good looks like:
- A fresh ad to swap in when one starts to tire.
- The next round already being built while this one runs.
What's in the way
Good ads wear out.
An ad that works gets seen again and again until it tires. Then the scramble for the next one starts.
- Ads tire faster than new ones get made.
- The next ad only gets started once the last one has tired.
- When there's nothing new to test, testing stalls.
What you get.
- A steady supply of new ads to test, round after round.
- The next round built while the current one runs.
- Each round built from what's working.
Something fresh to test when the ads you're running start to tire.
How we make it happen.
- We cut your videos into scenes and label what each scene does: the struggle, the worry, the fix, the demo, the proof, the ask.
- We put scenes together into a round of new ads, mixing scenes across creators, each ad aimed at a buyer.
- We run your Facebook and Instagram ads and read what's working.
- We build the next round from what we learn, while the current one is still running.
The struggle 3s
The worry 3s
The fix 3s
The demo 6s
The proof 4s
The ask 4s
Each scene labelled by what it does, so any one can join the next round. Real creator footage from one pet brand · illustration.
Tap a scene to hear it.
Why it's different.
- The next round is built while this one runs, not after the old ads have worn out.
- Each round is built from what the last one taught us.
What creative leads usually do instead: brief a new shoot each time an ad tires, or keep an old ad running past its best.
When it fits.
- Your ads tire faster than your team can replace them.
- Your best ad has been running for weeks and nothing is lined up behind it.
- A small team is juggling briefs, shoots and edits for every new ad.
The proof.
Up to 3× as many stories from the same footage, so the next round is always ready.
- Every ad in a round is aimed at the buyer our read points to: up to 60% more return on ad spend.
- Every round mixes real creators, like the five behind the six scenes on this page.
Questions.
- Won't buyers keep seeing the same faces?
- Not in the same story. We mix scenes across creators and change the story every round, and every new shoot adds new faces.
- Do we still need to film?
- Yes, and every shoot keeps the rounds coming, with new faces and new scenes to build from.
- How often is there a new round?
- As often as your ads need one. We set the pace with you up front, matched to how quickly your ads tire.
- Will the new ads hold up against the ones that wore out?
- They're built to beat them. We read what's working and build each round from what the last one taught us.
- Is any of it AI-generated?
- No AI faces or voices. Every face and voice is a real person from your footage. Software, including AI, helps us find the scenes, put them in order and draft the words around them.
When it's not the right fit.
- You run one ad a season and you're happy with it.
- You have no creator or customer video yet. Then the place to start is a story map of what to film.
First step · Run your growth on the engine
Start with a conversation.
About where your ads are today: what's running, what's starting to tire and what footage you have. Leave your work email and we'll set up a time to talk.