A done-for-you service for consumer brands that advertise on Facebook and Instagram.
The modular content engine.
For marketing leads choosing who to trust with their ads. We cut every video into labelled scenes and put them together into new stories, so the work builds on itself instead of starting over.
Who it's for.
Marketing leads at consumer brands.
You're choosing who to trust with your Facebook and Instagram ads: an agency, an editing shop or an AI ad tool.
Until now, every brief has started from a blank page.
The job.
Pick a creative partner whose work builds on itself, instead of starting from zero every month.
What good looks like:
- Every shoot adds to one library of scenes.
- Every ad built from labelled scenes, so it can be traced back to them.
What's in the way
Most ad work starts over every month.
A new brief, a new shoot, a new set of files. Little of it carries over.
- Agencies start each brief from a blank page.
- You get finished files, with nothing labelled to build on next time.
What you get.
- Work that builds on itself. Every video and every shoot adds to one labelled library of scenes.
- Ads you can trace: every one is built from labelled scenes, for a buyer and a story.
- Nothing thrown away. Each new brief starts from the library, not from a blank page.
The more you film, the more there is to build from.
How it works.
- The scene library. We cut every video into scenes and label each one: what it does in a story (the struggle, the worry, the fix, the demo, the proof, the ask), its angle, its tone and who it speaks to. Every new shoot adds to the same library.
- The stories. We read your product page to work out who buys it and why. Then we put scenes together into new stories, mixing across videos and creators, each one built for a buyer.
- The read. We read who each ad speaks to, so every ad is aimed at its buyer.
The struggle 3s
The worry 3s
The fix 3s
The demo 6s
The proof 4s
The ask 4s
The scene library: each scene labelled by what it does. Real creator footage from one pet brand · illustration.
Tap a scene to hear it.
New stories from the same scenes
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Opens with the worry
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Opens with the demo
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Opens with the fix
Real creator footage from one pet brand · illustration.
Why it's different.
- Modular. A scene is filmed once and used in many ads.
- Traceable. Every ad is built from labelled scenes and traces straight back to them.
- Cumulative. The library carries over from brief to brief, instead of starting again.
What marketing leads usually do instead: hire an agency, an editing shop or an AI ad tool, one batch of ads at a time.
When it fits.
- You're choosing a creative partner for your Facebook and Instagram ads.
- You're moving from one-off shoots to a library that keeps growing.
- You want work you can build on, not just a folder of finished files.
The proof.
Every shoot joins a library that feeds up to 3× as many stories.
- The read: ads aimed at the buyer it points to return up to 60% more on ad spend.
- The library on this page: six scenes from five real creators.
Questions.
- Is this software or a service?
- A service. We do the work, with help from our own software, Mixtape.
- Do we have to use your software?
- No. We use it. You get the ads.
- Will our ads get better?
- That's what the engine is built for. Every new brief starts from the library instead of a blank page, and every ad is aimed at the buyer it speaks to.
- Is any of it AI-generated?
- No AI faces or voices. Every face and voice is a real person from your footage. Software, including AI, helps us find the scenes, put them in order and draft the words around them.
When it's not the right fit.
- You want one polished brand film.
- You want a one-off batch of ads, with nothing carried forward.
First step · Bring your old videos back to life
Start with 5 to 10 of your videos.
The quickest way to see how it works on your own footage. Leave your work email and we'll show you how to send them. We'll give you a taste of what they can become.