Privacy Policy

Who we are

Social Generation, Inc. ("we") makes Mixtape, software that helps consumer brands make and measure advertising from their own footage and performance data. KeyMO is the part of Mixtape that connects a brand's ad and sales platforms. Our customers are businesses. We process data on their behalf, and within the terms of the platforms they connect.

What we collect

• Account data: the name and email address of each person who signs in, and the brands they work with.
• Brand content: footage, transcripts, product information, and the stories and ads made from them.
• Data from connected platforms, only after a brand connects them, and only what that connection allows:
  • Meta and Google Ads: ad performance numbers.
  • TikTok Shop: the shop's details, its videos' performance by day (views, clicks, items sold, sales), and its affiliate orders (order and product identifiers, prices, quantities, commissions, and the public username of the creator credited). We do not receive or keep TikTok shoppers' names, contact details or addresses.
  • Shopify and Klaviyo: order and customer records. Shoppers' personal details are restricted data. We are rolling out hashing of them at the moment we receive them, for every brand.
• Platform sign-in keys, which we store encrypted and use only to read what the brand authorized.
• Our website: socialgeneration.ai sets one first-party cookie so we can count visits and compare versions of a page. We do not use it to follow you on other sites. If you write to us, we keep what you send so we can reply.

How we use it

Only to provide Mixtape to the brand that connected the data: reporting, analysis, and creating and launching its advertising. We do not sell personal data, use one brand's data for another brand's benefit, or use platform data for any purpose that platform does not allow.

Who we share it with

Our service providers, who process data for us under contract. They include Supabase (database), Amazon Web Services (storage and processing), Cloudflare (hosting and network), Google Workspace, GitHub and Slack. Where a feature uses an AI model provider, we send only the data that feature needs, and never platform sign-in keys. We do not send TikTok Shop data to AI model providers. A brand may choose to view its own data, TikTok Shop sales included, through KeyMO inside an AI assistant it connects itself.

We disclose data to authorities only when the law requires it.

Where it is stored

In the United States.

How we protect it

Encryption in transit and at rest, per-brand access fences in the database, least-privilege access for people and systems, and multi-factor sign-in on every account that reaches customer data. The details are in our Information Security Program.

How long we keep it, and deletion

• We keep a connected platform's data while the brand keeps that connection and its Mixtape account.
• When a brand disconnects a platform, ends its contract, or asks us to, we delete that platform's data and the stored sign-in key within 30 days, and confirm the deletion in writing on request. Copies in our providers' backups expire on their own schedule.
• We delete TikTok Shop data at the request of the seller or of TikTok Shop.

Your requests

You can ask to see, correct, delete or receive a copy of the personal data we hold about you. We answer within 30 days. Where we hold data for a brand, or for a platform such as TikTok Shop, we help that brand or platform answer its own users' requests promptly.

If something goes wrong

If we confirm a breach affecting a brand's or a platform's data, we notify the affected brand and platform without undue delay and within 72 hours, and we notify authorities where the law requires it.

Children

Mixtape is a business tool and is not directed to children.

Changes

We review this policy at least once a year. When it changes, we update the effective date at the top and tell customers about material changes.

Contact

Our privacy contact and Data Protection Officer is our Chief Executive Officer: [email protected]. Social Generation, Inc.