North Star

North Star is a scenario planning exercise and sets the stage for our probabilistic approach. We use our proprietary growth models to help brands understand the set of probable futures and the set of metrics required to achieve these possible futures.

Flight Plan

Flight planning uses reverse engineering and first principles thinking to decompose a North Star and its target KPIs into component parts, milestones, and sub-KPIs. We reconstitute a set of strategies, execution tactics, and test plans to iterate towards the North Star.

Rocket Ship

Your Customer Purchase Journey is your rocketship, unique to your brand. We build high-performing rocket ships by blending the art of brand narrative with the science of data-driven performance insights. By analyzing performance data, we continuously iterate your brand narratives to engineer high-converting customer purchase journeys.

Fuel

All rocket ships need fuel to propel it forward. We focus on designing frameworks and engines to generate two types of fuel powering today’s fast-growing consumer brands: event data and brand narrative. Event data powers ad platform algorithms, revenue automation and personalization. Brand narrative powers customer purchase journeys and funnels.

Mission Control

Mission Control acts as the operational hub, offering a comprehensive view of the organization's performance.

It's a data-driven command center that monitors creative, customer behavior, and financial metrics, ensuring strategic decisions are based on solid, actionable insights.