About Jimmy Joe

$200M Raised | $100M Spend | $1B Value Created

Over the last decade, I've helped scale four consumer brands funded by top VC firms (Andreesen, Sequoia, Tiger Global, LVMH, SoftBank, Allen & Co) as the key in-house growth executive at NatureBox, ThirdLove, TableRunner, and Papa & Barkley.  I’ve built growth engines, decision frameworks, data culture, and growth teams that have hyper-scaled revenues from $0 to over $100M across multiple industries, channels (e-commerce, wholesale, retail), and revenue models.

I am a proponent of systems-driven growth frameworks to increase the probability of realizing outlier outcomes. My Moonshot GrowthOS is a systems approach to achieving outlier results.

"Jimmy's insights on growth is incredibly multifaceted. His ability to distill complex strategies and ideas into simple, easy to understand ideas is gold."

Amanda Byrd

Head of Growth @ GDX Studios

Hustler, LiveJasmine

"He is definitely the top 1% of the best growth marketers I've either known, crossed paths, or worked with over the years."

Ken Chen

Founder @ Narrative Ads

Founder @ NatureBox

"With the success he's had, what I love about Jimmy is the fact that he is incredibly humble. He is curious and really wants to help your brand be successful."

Kevin Li

CMO @ Stealth AI

Farmstead, 2x YC Alumn

"Jimmy really understands growth and growth mechanics. His growth system really works!"

Leann Taylor

Chief Strategy Officer @ Caliva

"Jimmy has a super unique approach to data, which is incredibly thorough, and therefore gives you all the tools you need to build a genuinely reliable business strategy. His level of insights are unparalleled as is his ability to break down complex problems."

Orla Weir

Head of E-Commerce @ Denzel's

Ugly Drinks

"I really appreciated Jimmy's leadership style for me personally as a mentor, but also as a leader that I could look up to as someone to be patient and to teach, but also someone that really demanded results and expected a lot from his team."

Drew Hyland

Director, Digital Marketing @ Papa & Barkley

A PROVEN TRACK RECORD IN DELIVERING

Outlier Results

Zero to One. And One to the Moon.

Jimmy architected the "Try Before You Buy" growth engine using his Moonshot GrowthOS, catapulting ThirdLove from a low six-figure annual revenue startup to a category leader with over $100 million in revenue.

Unlocking Funding & Value Creation

As a result of Jimmy's growth leadership, consumer brands were successful in securing over $200 million from top-tier venture firms like Andreeson, Tiger Global, and Sequoia, resulting in $1.5 billion brand value creation.

The $100-Million-Dollar Growth System

Jimmy's Moonshot GrowthOS, honed through $100M+ spent on platforms including TikTok, Meta, and Google, integrates a modern data framework, a rigorous insights engine, and a dynamic brand narrative engine, offering a multi-faceted strategy for digital marketing execution.

Fusing Data and Creativity

Jimmy's Moonshot GrowthOS uniquely combines a data-driven methodology with the art of storytelling, engineering customer purchase journeys that not only resonate but also drive profitable growth through high-performing brand narratives.

Customer testimonials

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" Every mission-driven brand has levers with the potential to unlock outlier growth. "

Jimmy Joe

THIRDLOVE

Try Before You Buy Program

I am the chief architect of ThirdLove's Try Before You Buy Program ("TBYB"). At the time, "Free Trial" programs were common in subscription-based CPG, such as NatureBox, but was foreign to the apparel segment. Lifting ThirdLove from obscurity to realizing their potential as an inclusive brand felt like a moonshot.

Leveraging what was to become my Moonshot Growth Operating System, the TBYB Program was identified via scenario planning, proven out via iterative data-driven testing, and propelled via compelling brand narratives.

The TBYB Program became the core growth engine, skyrocketing ThirdLove from an unknown startup to a category leader generating $100M+ and challenging Victoria's Secret.

50%
Increase in Revenue with Growth Thinking Strategies
50%
Boost in Brand Growth with Proven Insights
PAPA & BARKLEY

Transforming Love & Loyalty into Growth

At Papa & Barkley ("P&B"), I was fortunate to inherit a cannabis brand with an established hero product, a compelling origin story from its founder Adam Grossman, strong customer love and loyalty, and a core belief in product sampling to prove efficacy and establish brand premium through sampling.

My challenge was to leverage the brand equity, origin story, existing halo-effect, and customer love from its cannabis business and build out P&B's national e-commerce line-of-business based on CBD.

By leveraging my Moonshot Growth Operating System, we identified core KPIs, foundational funnels, and key persona-driven brand narratives to ground our roll-out strategies.

Within just six months, P&B scaled its national CBD business from $0 to a $5 million annual run rate.

50%
Increase in Revenue Achieved by Our Founder's Strategies
50%
Reduction in Customer Acquisition Costs through Our Founder's Approaches
PIXAR, PETE DOCTER, & STORYTELLING

Learning Storytelling from the Master

It's a rare opportunity to meet legends. It's even rarer to have the opportunity to work directly with a legend on a project garnering wide acclaim. In 2010, I met Pete Docter after his Oscar win for Up! He asked me if I can help him with his dream project. I said "Yes" without knowing how to get it done.

We exchanged emails or phone calls daily over the course of 14 months. Along the way, I learned the arduous process of story crafting, the art of product packaging, and a few personal Steve Jobs stories.

We created and co-produced Walt Disney's Nine Old Men The Flipbooks box set, currently a collector's item and on display in The Walt Disney Family Museum.

Pete helped me form the perspective of leveraging data to constantly improve brand narratives. Being data-driven is an investment in building stronger emotional connections between a brand and their customers.

50%
Increase in Revenue with Growth Thinking Strategies
50%
Boost in Brand Growth with Proven Insights
GROWTH MARKETING EXPERTISE

Trusted Advisor to Celebrity Brands

Jay-Z's Caliva
Professor Scott Galloway's Section
Christopher Gavigan's Prima
Ryan Tedder's Mad Tasty

Over the course of my career in growth, I've had the good fortune and opportunity to advise the management teams of mission-driven brands with celebrity founders.

50%
Increase in Revenue Achieved by Our Founder's Strategies
50%
Reduction in Customer Acquisition Costs through Our Founder's Approaches

My Journey

// multidisciplinary approach and thinking // mental models

Long heading is what you see here in this feature section

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In Growth, Decision Making is Everything

I started my career in finance as an investment banker at DLJ structuring equities, debt, and derivatives. Here is where I realized the outsized rewards the market will give you if you are able to make better decisions over time. Decision frameworks are fundamental to how we run growth.

Storytelling is the Key to Engagement

Disney afforded the opportunity to experience world-class design, compelling storytelling, and a powerhouse CPG operation. I engineered a web app converting a 10 second video into a 60-page flipbook and licensed it to Disney to create Disney Moments Flipbook.

This eventually led to a year-long collaboration with the Head of Pixar and Oscar-winning director Pete Docter.  We produced Walt Disney’s Nine Old Men: The Flipbooks, a 10 book anthology.

To infinity and beyond!

Compounding the Dots into Outlier Outcomes

Over the course of my journey scaling venture-backed consumer brands, there is one common denominator they all shared. At the root of every growth or setback is a decision.

Because decisions increases geometrically with scale. Growth is an org-wide motion, the ability to make better decisions over time and across the org will have outsized compounding effects.

This is why we focus on decision making. It’s not enough to connect the dots. Growth is the result of the compound interest of good decisions, connected together.

" Outlier results is the compounding interest of better decisions over time. "

Jimmy Joe

Grow your brand with us

We offer a full spectrum of digital marketing and growth operations services to help your brand thrive.