Decision Intelligence
Outlier growth is the compound interest of better decisions over time.
Decision is the foundational unit activity of growth. Data is useless if it does not result in actions impacting growth. We focus on decision intelligence, not data intelligence, because decisions propel brand narratives, capital allocation, risk assessment, and more. Our Decision Intelligence framework is a collection of mental models, proprietary quantitative techniques, and frameworks used to turn data into better actions, resulting in better outcomes.
Better data yields better insights.
Better insights drive better decisions.
Better decisions result in better outcomes.
Compound Interest of Better Decisions Drive Outlier Growth Outcomes
The incremental value derived from better decisions is similar to the incremental value derived interest rate. At first, the value is small, but over time, the value compounds to achieve significant outcomes. We leverage the behavior of compound interest to deliver outlier outcomes by focusing on decision making.
Decision Structure
Growth Thinking
Growth Thinking is a set of frameworks, mental models, and analysis models used to manifest better decisions for solving growth problems and managing risk in the uncertain process of scaling a brand.
Probabilistic Paradigm
We view growth through the lens of probable value-driven outcomes. By adopting a probabilistic paradigm, we entertain the idea of various possible futures to better navigate critical decisions.
Quantitative Models
We design growth models to simulate various possible outcomes based on historical, projected, and benchmark assumptions. These models helps us assess the potential risks and rewards associated with different growth strategies.
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Grow your brand with us
We offer a full spectrum of digital marketing and growth operations services to help your brand thrive.
