360 Performance Analysis FrameworkTM
Dive into the art of creative performance with the clarity of science.
Our Multi-Modal Performance Analysis Framework is an advanced, versatile methodology designed to evaluate marketing campaigns and creative performance from multiple perspectives. It integrates three analytical methods to provide historical and predictive insights into performance, thereby enabling more nuanced and strategic decision-making for brand growth.
Designing Compelling Brand Narratives Through Data
Understanding creative performance leads to designing compelling brand narratives, resulting in high-performing funnels and customer purchase journeys.
Cost Analysis
Cost analysis focuses on the End Result. The super majority of performance marketers use only cost analysis to derive performance insights. While end results are important, it does not paint the full picture.
By leveraging a modern data and martech infrastructure, we've designed two additional analysis methodologies to provide a true, 360 performance analysis.
Completion Analysis
Completion Analysis focuses on using server-side, first-party customer behavior analytics (even data) to understand and predict user behavior across the customer purchase journey.
We can predict with a high probability of confidence how likely users are to complete their journey based on the journey stage and persona segment.
Contribution Analysis
Contribution Analysis is the Sabermetrics for Ad Performance. While Cost Analysis measures homerun stats (purchase), Contribution Analysis leverages event data to help us understand base runs, the ability of an ad to fill up different stages of a customer purchase journey.
Completion Analysis + Contribution Analysis = Predictive Funnel Modeling. The benefit of Predictive Funnel Modeling is deeper performance insights and better decision making.
Long heading is what you see here in this feature section
Ad Sabermetrics
A comprehensive team of experts equipped with a wide range of skills across marketing, data piping, data analysis, and creative design, dedicated to driving all aspects of your brand's growth.
Full Service Management
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Grow your brand with us
We offer a full spectrum of digital marketing and growth operations services to help your brand thrive.
